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One of the most stylish moms in the world, who also happens to be a rock star and fashion designer, is teaming with our favorite store Target to bring major fashion to tots. Gwen Stefani is launching a children’s clothing line called Harajuku Mini at Target stores and Target.com starting November 13. (The second installment will arrive December 25.)

“Harajuku Mini is a dream come true. I’ve always wanted to do a cool children’s fashion line inspired by the super cute and playful kids clothing you find in Japan. The whole idea is about being creative, expressing your own individuality and having fun getting dressed,” said Stefani. “Target has given me the creative freedom to design kid’s clothing that is different than most anything you usually see out there with great quality, attention to detail and most of all, available at amazing prices.”

As the name indicates, Harajuku Mini for Target will feature Japanese-inspired fashion forward designs for girls and boys from size 6 months and up priced from $3.99 to $29.99. The line is described as “Japanese street-style and infused with a Pop Art aesthetic”.

What do you think of the latest designer-Target collaboration? Are you looking forward to Harajuku Mini for Target?



Kate started The Shopping Mama™ in January 2009 when, after graduating law school, she traded in online legal research and writing for locating the best products for children. She shops for three kids ages 8, 6 and 3 from their home in Japan. Her military family is making the most of back-to-back overseas assignments by traveling every chance they get.

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  1. 1.

    Totally looking forward to this line and I’ll be watching for it in November. What a great collaboration!

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