Turns out Gymboree owns a women’s clothing line geared towards moms. Who knew? It’s like finding out one of our best friends has been keeping a stylish secret. From our quick inspection, it seems Shade is a clothing line geared towards “casual and comfortable” styles for moms. We can’t argue with that – and it seems like a good fit to market towards moms who shop Gymboree. What do you think of Shade Clothing?
Meet Shade Clothing
A FRESH APPROACH TO EVERYDAY FASHION.
Shade was started over seven years ago by a busy Gymboree mother of three who was always looking for the right clothes to fit her lifestyle as a stylish and active mom. She believed in fashion with function offered at an irresistible value and wanted to create clothes designed specifically for other women like her.
We believe style should be easily accessible, effortless and made to fit your busy life. You deserve to have go-to pieces in your wardrobe that offer a flattering fit, supreme comfort and amazing style that always looks fresh and put together.
Casual and Comfortable Style for Moms
Love this look for Running Errands.
And for a little more dressed up style, the Dress and Go is a versatile look.
Shade Maternity Styles
Shade also has a small collection of affordable maternity clothes. Here are some good basics.
Maternity Dot T-Shirt Dress ($44.50)
Maternity Baby Tee ($20.50, 2 for $18 each)
Shop! Check out Shade Clothing – available exclusively online.
What do you think of Shade? Have you heard of it before? Do you own anything?