Best Online Black Friday Deals for Moms

By Kate |

We are excited to bring you the best online sales, deals and coupon codes for Black Friday so you can shop from the comfort of your couch. Forget fighting crowds… all you’ll have to deal with is refilling your coffee cup. Many of these deals START NOW so start shopping!

*Editor’s Note: this post will be updated continually through Friday. Check back so you don’t miss a thing!

For Mama

Clothes & Accessories

Petunia Pickle Bottom: Spend $100 or more from 11/22 through 11/26 and get a Holiday Gift Card worth $25 that can be used towards purchases made at Petunia.com from 12/1 through 1/31/13.

Vera Bradley Designs, Inc.Vera Bradley: Shop all Bright Friday deals at verabradley.com! Valid 11/22 through 11/25.

Stella & Dot: Extra 25% off sale items from 11/22 through 11/25. No promo code required.

Splendid: 30% off site wide with code Thanks30. Offer ends 11/26 at 11:59pm. Not valid on prior purchases and cannot be combined with other offers or discounts.

Layla Grayce: 15% off site wide

Crocs: Thanksgiving Day Sale! 30% Off site-wide + Free Shipping (select styles) with code TURKEY until 11/22 at Crocs.com!

Lands’ End: 30% off everything and 9 door buster sales.

Shade: 30% off everything through 11/26.

Banana Republic: 25% off everything with code BRTHANKS. Expires 11/22.

LOFT: 40% off everything with code ENJOY.

Chewbeads: 20% off order of $50 or more through 11/25. No code necessary.

Bravado Designs: 20% off entire order through 11/26 with code SWE-192.


The Body Shop: Black Friday Exclusive: 3 for $30 on all products. Valid 11/21 through 11/25.

Ulta: Lots of Black Friday deals! Use code HOLIDAY2012 for free shipping on orders over $25.

Holiday Goodies & Gifts

Tiny PrintsThanksgiving Deal of the Day – 25% off holiday card ands holiday invites with code DOD1121. Black Friday Week – Sitewide 20% off with code 20NOVSW – no minimum purchase, valid 11/21 through 11/25.  Black Friday Deal of the Day 11/23 only – $10 off holiday cards with code DOD1123, no minimum purchase required.

Blurb: Save 25% on Your Blurb Book with code HOLIDAYTHANKS. Valid 11/23 through 11/26. Great time to make a book from your Instagram photos!

Beau-coup: 20% off, no minimum order with code SHOP20. Valid 11/23 – 11/24.

sarah + abraham: Free Shipping from 11/23 through 11/26 with code FREESHIP.

Envirosax: 50% off all products from 11/23 through 11/26.

For the Home

weeDECOR: 2nd Annual Sample Sale! 50% off some of the most popular wall decals. Limited quantities, so shop early! In addition, all of weeDECOR’s holiday decals are 20% off through 12/15. Use promo code HOLIDAY20 at check out.

Tempaper: Starting 11/23 at 6:00 AM, Tempaper is offering 25% off site-wide including their custom printing option! Valid through 11/26.

My Wonderful Walls: 25% off entire stock and 50% off select items. Use code BFSBCM25 from 11/23 through 11/26.

Gallery Direct: 75% off photo upload Gallery Wraps and 50% off everything else.

Toys & Books

Fisher Price:25% off EVERYTHING at the Fisher-Price Store, plus free shipping on orders of $75 or more! Valid 11/23 only. Use code BLACK25.

Radio Flyer:  Five products at 40% off while supplies last with both FREE and Flat-Rate shipping, depending on the product category.

  • Bumper Car: This award-winning, furniture-friendly ride-on is safe on walls and furniture. Bumping action triggers 7 fun sounds; for ages 1-3.
  • Inchworm: Classic toy encourages play via bounce-and-go motion; for ages 2-5.
  • Push, Pull & Ride: Converts from a push walker to a ride-on, to a pull wagon in just seconds; for ages 1.5 to 3 years.
  • Classic Tricycle w/ push handle (pink): Removable push handle; for ages 2-4.
  • 2-in-1 Trike: Two trikes in one: twists from trike to chopper; for ages 2-7.

The Land of Nod: 15% off your order with code SAVE15. Free Shipping through 11/26.

Melissa & Doug: Free Shipping with code code FREESHIPAFF. Valid 11/20 through 12/31. Make sure you check out the exclusive Melissa & Doug personalization option for $1.99.

VTechKids: Black Friday starts 11/22 at 8:00PM and runs though 11/23 at 11:59 PM EST. Everything ON SALE – some as much as 60% off! Free Shipping at VTechkids.com 11/19 – 11/26.

Paper Hat Press Personalized Children’s Books: 30% off of any order valid 11/23 through 11/25. Use code BlackFriday (one word, no space).

I See Me Personalized Children’s Books: Save $5 on all orders over $25 with coupon code “5now” at checkout. Save $10 on all orders over $50 with coupon code 10now. Save $20 on all orders over $100 – and get free domestic standard shipping with coupon code 20now at checkout! Offers expire 11/27/12.

Right Start: Up to 40% off top toys.

Disney Store: 20% off plus Free Shipping on orders over $75 with code THANKS.

YoYo.com: 30% off select brands with code YBATTLE, includes Radio Flyer, LeapFrog, Little Tikes, Plan Toys and more. Valid 11/21 through 11/26.

Kiwi Crate: 60% off first month when you purchase a monthly or gift subscription.Use promo code HOLIDAY.

Chasing Fireflies: Free shipping through 11/26 with code FREESHIP.

Kids Clothes

Tea Collection: Beginning Thursday, 11/22 at 9pm through Sunday, 11/25 at 9pm, Tea Collection will offer $15 dresses, $10 leggings, $10 boys tops, and $15 boys bottoms. No code required and on select items only.

Hanna AnderssonHanna Andersson:Up to 40% Off Kids & Baby Clothes at Hanna’s More the Merrier Sale! Ends 12/2Make sure you check out the brand new Star Wars™ Pajamas For Kids.

Osh Kosh B’Gosh: 50% off Everything.

Carter’s: 50% off Everything.

Old Navy: 30% off with code TURKEYDAY. Valid 11/22.

Crazy 8: Everything 30% off until 11/23 3 PM. Everything 25% off from 11/22 3 PM through 11/25.

Gymboree: Everything 30% off until 11/23 3 PM. Everything 25% off from 11/22 3 PM through 11/25.

Janie & Jack: Everything 30% off until 11/23 3 PM. Everything 25% off from 11/23 3 PM through 11/25.

BabyLegs: Build a Bundle  of 3 for $12 on 60+ Exclusive Black Friday/ Cyber Monday styles! Use code BLCM12. Valid 11/23 through 11/26. Plus, Black Friday Midnight Madness FREE SHIPPING. Friday from 12:01am- 11:59pm only! Only styles on the Cyber Monday page are included.

Neige: 30% off entire site and free shipping with promo code CYBERFREE. Sale and promo code valid from 11/20  through 11/27.

Harstrings: 50% OFF + Extra 25% off with code BF2012. Sale does not include New Arrivals.

Kidorable: Free ground shipping on orders 11/21 through 11/28 with code GRATFUL.

Stride Rite: 50% off boots, Robeez and slippers and 30% off shoes, sneakers and socks with code BLACKFRIDAY. Valid 11/22 through 11/23.

Kate Quinn Organics: 50% off your entire purchase with code KQO50.

Swim Zip: 35% off site wide with code BlackFriday. Visit SwimZip on Facebook to get 45% off code.

Livie + Luca: 20% off all shoes (including sales) with code friday20off.

pediped: Buy one, get one pair 50% off.


Ergobaby: Save 25% site wide ! Sale runs on Ergobaby.com from midnight 11/23 through 11:59 11/25. 25% off ALL carriers and accessories in the Ergobaby store. No code required, the discount automatically applies at Review & Pay screen.NO rainchecks on out of stock items.

Bebe au Lait: Buy one nursing cover, get one FREE. Use promo code COVER12 during checkout to get a Mystery Nursing Cover for free!

Magic Beans: Green & Slate UPPAbaby Vistas are now only $629.99 – that’s $100 off. Take 20% off all Kickboard USA Scooters. Save 25% on Diono Radian R100 & RXTErgo Baby Carriers are 25% off. Take 10% off Boba Baby Carriers. And for Grovia Diapers: buy 2, get 1 free.

Mighty Nest: 15% off and free shipping on orders $50. The coupon code is GOBBLE15. Valid through 11/26.

Giggle: Kick-start the holidays and Save up to 20% off select items at giggle (offer ends 11/30). Purchase an Orbit Baby Stroller Travel System G2 ($900) or Travel Collection ($1,170), and receive a FREE Orbit Baby Bassinet Cradle G2 ($295). Use CODE: orbit2012. Free shipping on all strollers from giggle.FREE SHIPPING on orders over $75 – for a limited time. Enter FABFREE12 at checkout.

Yubo: 30% off with code holiday2012. Expires 11/25.

Frecklebox: 25% off with code EARLYBIRD.

Blooming Bath: Free shipping and free puddle washcloth with code blackfriday12.

This post contains affiliate links.


Kate started The Shopping Mama™ in January 2009 when, after graduating law school, she traded in online legal research and writing for locating the best products for children. She shops for three kids ages 8, 6 and 3 from their home in Japan. Her military family is making the most of back-to-back overseas assignments by traveling every chance they get.

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  1. 1.

    Thank you so much for taking the time to compile this list Kate! This is exactly my kind of Black Friday shopping since I hate the crowds and refuse to spend my precious free time standing in line to save an extra $5. 🙂

  2. 2.

    What a truly awesome list, Kate! Looking forward to shopping online tomorrow and avoiding the crowds!

    I’d also like to add http://www.katequinnorganics.com/ has 50% off your ENTIRE purchase by using code: KQO50

    I love that brand!

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