It took until I was in my 30s for me to start taking vitamins on any sort of regular basis.  I would consider  my daily nutrition to be above average and the vitamins are really just an added bit of minerals and nutrients.  Never had I considered how vitamins might be something that could save lives in countries where access to food is limited until I learned about Vitamin Angels.  It is an organization that is helping to make sure that children get the boost they need by providing crucial vitamins and supplements!  For the entire month of July, Whole Foods Market is teaming up with Vitamin Angels to donate a percentage of sales of vitamins and supplements in order to help keep kids (and their moms) healthy.

About Vitamin Angels

Millions of children around the world are suffering from ‘hidden hunger’, a lack of micronutrients that can lead to disease and even death. In fact, one third of all childhood deaths are attributable to malnutrition. Together, we can change that.  An estimated 190 million children under five suffer from vitamin A deficiency, a major underlying cause of child mortality. With your help, we can reduce under-five child mortality by about 24% in at-risk populations.  Multivitamins reduce the effects of malnutrition in children under five, increasing their potential for educational and economic achievements.  Every $1 spent on micronutrient supplementation creates $17 in benefits, making vitamins an incredibly cost-effective way to impact global health and prosperity.

Buy your own vitamins and help buy vitamins for the children

Throughout the month of July, Whole Foods is partnering with Vitamin Angels (for the fourth year in a row) to donate vitamins to the at-risk populations who need them most.  Pregnant women, new mothers, and children under five will benefit from this work.  Whole Foods will donate 25 cents from every purchase of WFM or 365 Everyday Value supplements.  And here’s the kicker: for every 25 cents that is donated, an at-risk child gets vitamins for an entire year.  Vitamin Angels hopes to reach 30 million children with Vitamin A and your participation can make a difference to at least one child right now.

whole-foods-whole-bodySelect products from brands like Amazing Grass, Garden of Life, Jarrow Formulas, Reserveage, Nordic Naturals and Source Naturals will also be donating a portion of their sales to Vitamin Angels.  By powering your own health with these amazing products, you can ensure the basic health of those who need the protection that vitamins provide.

I’m a huge fan of the 365 Everyday Value Women’s Multivitamin as well as the 365 Everyday Value Flax Seed Oil supplement that can be found in the refrigerated area of the supplements section of your local Whole Foods Market.  With a gift card provided by Whole Foods for this post, I purchased my usual vitamins and flax seed oil, but also tried a couple Reserveage CocoaWell dark chocolate bars with supplements.  That’s right, a chocolate bar with healthy stuff!  They’ve been a great recovery snack for after my runs, but the sweetest part of all was knowing that I helped mothers and children with my purchase.  I will definitely be returning for more before the month is over.

You can help Vitamin Angels help at-risk populations, too!  Enter to win a $25 Whole Foods Gift Card.

a Rafflecopter giveaway

Thanks to Whole Foods for providing gift cards for sample and giveaway purposes. Image credit: Vitamin Angels & Whole Foods Market.



Laura is mommy to Charlie, who was born in April 2011. If you are in Philadelphia and spot a woman on the bus who is balancing an active toddler and the largest canvas tote that L.L. Bean makes, you've probably spotted her. Always up for a challenge, Laura enjoys her day job as a fundraiser, cooking healthy meals at home for her family, and her new workout hobby - running.

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  1. 1.

    My baby girl cuddled up to me this morning while she was sleeping! So sweet! I didnt want to leave and go to work.

  2. 2.
    Rachel C

    My son said it looks like the clouds are going to church because they’re so pretty!

  3. 3.

    My children are older. I did get a smile and a hug before my daughter left for work this morning.

  4. 4.

    I got a morning hug from my son today

  5. 5.
    mary j

    My furbaby stayed in bed with my husband,

  6. 6.

    My baby cuddled with me this morning and said ‘mama’….totally happy!

  7. 7.
    Jessie C.

    DD gave her new hair clip to her little sister. Love how they share with siblings.

  8. 8.
    Holly Wert

    shes just starting to make babbling sounds, very cute!

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  10. 10.

    He went in his pool with his clothes on. 🙂

  11. 11.
    Kris I.

    i try to give my family vitamins every day; they are so important to a balanced diet

  12. 12.
    christy i

    Thanks for a great giveaway and showing me a new, great cause.

  13. 13.

    give family vitamins each day

  14. 14.

    My kids love taking their daily vitamins!!

  15. 15.
    anastasia b

    What a great cause, it’s amazing that just $0.25 will sponsor vitamins for one child for a whole year!

  16. 16.

    We take vitamins every day and i space them out so we aren’t overloading our system with extra vitamins all at the same time.

  17. 17.
    Jennifer T.

    I hadn’t even considered the at-risk populations like children and pregnant women within those broader at-need communities. I can see how vitamins would be a forgotten area. I’m so glad that we have the opportunity to use our purchasing to support charity.


  18. 18.

    I never considered buying vitamins at Whole Foods, but now I certainly will. As a nursing mother, taking a daily multi vitamin is essential.

  19. 19.
    Colleen Boudreau

    I love Whole Foods!

  20. 20.
    chana u

    w work hard to ensure we all get our vitamins daily

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  22. 22.

    This is a great cause!

  23. 23.

    What a great organization! Amazing that 25 cents will benefit a child for a whole year! I will be buying vitamins from Whole Foods!

  24. 24.
    christine jessamine

    I love multivitamins and take extra vitamin c on the side

  25. 25.

    I take vitamins every day – I think it is very important

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