We have been big cheerleaders of GoldieBlox since the brand launched with a viral Kickstarter campaign two years ago. Since then we’ve gifted sets, included them in our Holiday Shopping Guide and built along with Goldie in our home.

GoldieBlox says, “By tapping into girls’ strong verbal skills, our story + construction set bolsters confidence in spatial skills while giving young inventors the tools they need to build and create amazing things.”

Obviously, we were thrilled to host a GoldieBlox Bash to share the love with friends. We hosted a group of neighborhood kids for a Parade Float Race inspired by the GoldieBlox and the Parade Float Race toy and book set. We intended to have the bash and race outside, but the weather didn’t cooperate.

Goldie Blox and the Parade Float

Building with GoldieBlox

Before the inventors arrived, we put the materials for a Parade Float base in bags, including short and long axles, wheels, figures and blocks. These pieces form the backbone of GoldieBlox machines, making toy sets interchangeable for endless building opportunities. We had six teams working to build parade floats and most went with the suggested base design but a few took the materials and literally rolled with them. The teams added flair and fun to their floats with an assortment of arts and crafts supplies.

GoldieBlox Building Materials

It was so rewarding to see the kids build. I honestly wasn’t sure how much encouragement or guidance they would need, but this group of kids were building champs! The group ranged in age from 3 to 10 and each and every child, both boys and girls, was engaged and involved in the process. For most kids, it was their first time using GoldieBlox but they were all immediate pros.

One mom of a five year old boy and 3 year old girl at the party said, “They bridged a wide age range, providing an opportunity for older girls to help teach and lead the younger girls, but still easy enough for the younger girls to participate and provide input.”

GoldieBlox Parade Float BashGoldieBlox Parade Float Building

We were tasked with hosting a party for girls, but with boys in our house and lots of siblings on the street we didn’t limit the party to girls. And, as one neighbor who owns GoldieBlox set said, “I think half the boys on this street have played with GoldieBlox and don’t have a clue it’s a brand geared towards girls.”

GoldieBlox Parade Float Bash

I think all you moms will understand how well it went when I tell you that the other moms and I huddled around the snacks and had actual, nearly-uninterrupeted adult conversations while the kids built. As one kindergarten girl said, “I just liked building together with my friends.”

The Great GoldieBlox Parade Float Race

I think the kids would have built and added on and designed and engineered their floats for-ever, so in the interest of time we had to give an official race time. The kids were eager to see their creations on the track – and I think the other parents and I were anxious to see if they actually rolled! We timed how long the floats rolled and marked how far they traveled.

GoldieBlox Parade Float Race

The floats lined up one by one on the ramp… and then they were off!

Great GoldieBlox Parade Float RaceGoldieBlox Parade Float RaceGoldieBlox Parade Float Race


Even though the day didn’t go exactly as we planned, it went far better than I imagined. There were more than a dozen kids in my small on base house, playing and working together. My kids had a blast and I can say with confidence the others did, too. The success is owed 100 percent to GoldieBlox. The kids were engaged, strategizing, building and using their imagination.

The impact went beyond that day, too. For example, the next morning my oldest two built more floats and cars for 45 minutes. Together. Peacefully. GoldieBlox are the toys that keep giving!

But, don’t take my word for it. Here are what a couple of the other girl moms said:

GoldieBlox is just the right thing for engineering a new form of creative play in girls! Annalisa loved them! It’s exciting to find something other than dolls for girls to play with.”

After playing with the Goldiebloks, Danielle was interested in doing more building, so it definitely piqued her interest. I liked that there were lots of different pieces that you could combine together. The toy was geared for girls without being overtly flowery or princessy.”

GoldieBlox Giveaway

GoldieBlox Bash Giveaway at The Shopping Mama

We are delighted to partner with GoldieBlox to give away a prize package. Enter using the Rafflecopter widget below.

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This is a sponsored post.



Kate started The Shopping Mama™ in January 2009 when, after graduating law school, she traded in online legal research and writing for locating the best products for children. She shops for three kids ages 8, 6 and 3 from their home in Japan. Her military family is making the most of back-to-back overseas assignments by traveling every chance they get.

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  1. 1.
    Kris I.

    I love that this is geared toward girls! My daughter loves building things and so many building toys are geared for boys.

  2. 2.

    I love that there is a science box that is for girls. I really encourage my niece to pursue this b/c she loves it and would love to give this to her.

  3. 3.

    This reminds me of Tinkertoys but so much cooler! I have two sons but I’m sure they would enjoy GoldieBlox too!

  4. 4.

    Would love the new GoldieBlox & the Movie Machine toy!

  5. 5.

    My daughters love to build, and this set is unique—they don’t have anything like this, and it would definitely spark their imagination.

  6. 6.

    The upcoming Builder’s Survival Kit looks like it would lead to some amazing creations.

  7. 7.
    Sharon Schoepe

    I love that engineering concepts are introduced in such a fun way

  8. 8.

    I was a girl who loved building toys, so I’m happy that this is continuing in this generation.

  9. 9.

    I like the Movie Machine

  10. 10.
    Nina H

    My boys have played with these at the toy store and they really like them. Very easy to put together.

  11. 11.
    Diana B

    I think my daughter would like to play with this, she loves to build things with tinker toys and lincoln logs so this would be right up her alley.

  12. 12.
    Diana B

    I also like GoldieBlox and the
    Movie Machine, that looks like a lot of fun

  13. 13.
    D Schmidt

    I think it is very educational, fun and of course great for my childs imagination.

  14. 14.
    Brandy Monday

    This would be a great hands on learning experience that I could work with my kids on!

  15. 15.
    Brandy Monday

    GoldieBlox and the Movie Machine looks interesting as well

  16. 16.
    rose paden

    I love that it is fun but also educational too! Also is a great way for children to use their mind!

  17. 17.
    Cynthia C

    I like them because they encourage girls in non-traditional roles.

  18. 18.
    Cynthia C

    The GoldieBlox and the
    Movie Machine toy looks like fun.

  19. 19.
    beth shepherd

    I would love this to encourage my children to play while learning. Thank you

  20. 20.
    Virginia Read

    These toys are SO spot on! The colors are pretty, the characters make it a story, and the books help set up the idea of building for the younger kids who don’t know what they want to do.

  21. 21.
    Emily Morelli

    I love GoldieBlox because the accompanying story books get my daughter started building.

  22. 22.
    Barbara Montag

    GoldieBlox. has truly unique games.
    I like that they’re not conventional.
    thank you

  23. 23.

    Would love it because it looks like it would be fun for the kiddo to build. She loves creating things and something like this is right up her alley.

  24. 24.

    Would love the: GoldieBlox and The Builder’s Survival Kit

  25. 25.
    susan smoaks

    it is fun to play and learn all at the same time. these are super cute.

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