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Here at The Shopping Mama, we’re huge fans of American Girl. We just adore the brand’s ever-growing collection of sweet, smart, and inspirational dolls—and, collectively, our kids do too, of course! My little lady is too young to truly appreciate … READ MORE »

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My daughter is a pretty awesome 6-year-old girl. She’d rather cartwheel than walk. She spends her days in a make-believe world where she and her friends are fairies. Her room is overflowing with dolls and their accessories. From Saige’s horse to a handmade set … READ MORE »

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Radio Flyer has launched its newest custom ride: Build-A-Scooter! With more than 250 options, the custom scooter now joins Build-A-Trike, Build-A-Balance Bike and Build-A-Wagon at RadioFlyer.com. Radio Flyer is one of our favorites so we were delighted to Build-A-Scooter for Max. The process … READ MORE »

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One of our very favorite destinations for holiday toy shopping is celebrating the season in style with DAILY DEALS. Starting today, The Land of Nod will offer a discount on a different toy category every day until December 17. We’ve had a … READ MORE »

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Scholastic Parent & Child® magazine recently announced the winners of the magazine’s second annual Gold Star Toy Awards. The magazine put out a call for submissions to toy manufacturers in February, and the editorial team reviewed hundreds of products and sent the top … READ MORE »